Cart abandonment is a serious issue that every online shopping site has to deal with.
Cart abandonment is a common issue faced by most online shopping sites. It refers to when consumers collect some items in the cart but do not purchase them. They do this because of unexpected extra costs (like shipping), better prices on other sites, casual browsing, cybersecurity concerns, etc. A digital marketing company in Delhi can suggest various ways to reduce cart abandonment like the ones below:
Be Transparent About Costs
Many customers abandon carts because of the delivery charges which they find out about only as they are about to checkout. This shocks them into abandoning the cart and looking for better prices elsewhere. Making your prices clear from start to finish can help you avoid it. Let customers know about delivery charges along with the product price as they place orders. You can also add a cart widget on the side to help them keep track of their expenditure.
Show That Your Website Is Trustworthy
Customers are concerned about cybersecurity now more than ever. They are especially concerned about it on e-commerce sites where the money is involved. That’s why a digital marketing company in Delhi insists that an online retailer should have an SSL certificate and trust symbol.
An SSL certificate assures the user that your website is secure by showing the secure symbol and https link. You can earn and display trust symbols from various cybersecurity companies like Norton, McAfee, etc. on your website.
Allow Guest Sign-Ins
Many people feel reluctant about creating new accounts on different e-commerce websites, especially when they are just about to checkout. That’s why the best website designing company in Delhi might suggest allowing guest sign-ins. This makes the checkout process faster as the guest just needs to offer the basic details. They can make a proper account late if they like your products and services.
Reinforce Savings
Many customers abandon carts because they aren’t sure whether they’re spending more than they need to or not. You can reassure them that they are making a smart decision by displaying how much they are saving. Display this info right from the product page until they complete checkout.
Keep Checkout Process Simple
A long checkout process asking for unnecessary details is another major contributor to cart abandonment. It’s why the best website designing company in Delhi keeps it short and simple by asking for only necessary details like the customer’s name, address, phone number and payment details. You can make the checkout process short by using one-page checkouts. Displaying the steps needed can help assure them that it won’t take long.
Send Cart Abandonment Emails
If someone abandons their cart at the end of the checkout process, you probably have their email id. You can send an email to remind them about the items. If they don't respond to the first one, add more details to the next ones. They could be about an ongoing offer or the number of items left. Use CTAs to incite action.
Increase Website Speed
The checkout page taking too long to load frustrates a customer into leaving the website. Companies like Red Dash Media - Creative Social Media & Digital Marketing Agency can increase the site's loading speed by compressing images, simplifying CSS codes and using a fast server.
Simplify Navigation
Complex navigation is also frustrating. Web designers suggest keeping navigation as simple as three steps: choosing a product, adding it to the cart and clicking checkout. Adding easily identifiable categories can also help.
Identify Funnel Leaks
Making changes to your website based on what’s wrong can be more damaging than not making any changes at all. It’s why companies like Red Dash Media - Creative Social Media & Digital Marketing Agency study analytics to identify at which step are most customers abandoning carts and why.
Remarket The Cart
You can use various remarketing tools to advertise the products left in the cart to the ones who abandoned them. You can highlight offers or the number of items left to create urgency and encourage sales.
