Custom apparel shops are rising in popularity due to the increasing demand for it from events, startups and individuals. Custom apparel helps people express their individuality and build a community. Many shop owners work with an SEO firm in New York to build a website because most people search for customized T-shirts online.
Shop owners can use a website to inform their consumers about their services and offer more services. A good web designer can create a user-friendly and SEO-friendly website that engages the visitors and converts them into customers. Here are some ways to build a good custom T-shirt shop website:
Add Customization Option
Many customers prefer designing their shirts themselves. You should add a customization option to your web design in NJ to help them. A drag and drop designing tool is the best because most customers are inexperienced and want an easy option. Keep the tool as basic as possible with options like color, logo, placement, size, number of prints, etc.
Use the front and back sides of the shirt (or other garments) as a canvas. Allow them to upload the designs they have created.
Create Responsive Design
People are relying on their smartphones more than ever to place online orders. Google has also started implementing its mobile-first indexing algorithm (i.e. It indexes the website’s mobile version first.) It’s why every SEO firm in New York insists on creating a responsive web design.
A responsive web design adjusts its elements based on the screen size of the device used. It works well on smartphones, tablets, laptops and desktops. It’s easier to build than dynamic serving and easier to manage than separate URLs.
Choose A Good Web Host
A web host helps you upload your website, maintain it, develop it, register your domain name and index on search engines. The faster and safer a server is, the better it is for your website. You usually need to choose between a shared host, VPN and managed server at the end of your web design in NJ.
A shared host is cheap but is unsafe and slow because it hosts many websites. A managed server is safe and fast but expensive because it’s exclusive to one website. A VPN falls between the two because it consists of one server with many sections divided into it.
Web design companies in NJ might recommend starting with shared hosting when your web traffic and budget are low before progressing to VPN and then managed as your needs increase.
Customize Website Theme With Brand Image In Mind
Custom T-shirt shops may print for everyone but tend to focus on a niche. This niche could be Anime fans, upcoming startups, concert organizers, etc. Your website should appeal to your target niche. E.g. If you design for enterprises, then a professional website might appeal more than a funky theme.
Companies like the Red Dash Media - Web Design & Seo Agency in NJ recommend playing with colors and fonts to get the brand image right. The way you word your content also matters.
Explain Printing Methods
There are many ways to print designs on fabrics. You need to explain what methods and equipment you use to help customers understand what to expect when they receive their orders.
Include Gallery
A gallery of the work you’ve done will give your future customers an idea of what you can do for them. Include only original designs to avoid copyright claims. You can integrate this section with your Instagram account.
Add Cart
Customers might want to order shirts of multiple colors and sizes. Include a cart to help them keep track of orders. Also, make the checkout process as easy as possible by asking for just the necessary details and offering multiple payment options.
Showcase Clients
If you work with well-known companies in the niche you serve or some popular Youtubers, then let your customers know about it. Companies like Red Dash Media - Web Design & Seo Agency in NJ might also include testimonials from previous clients to add to your credibility.